Category

Year

Language

Concept Learning

2-1

Production of AI·Media 

Principles of AI Media

Covers the theoretical foundations and practical applications of artificial intelligence in media. Students will learn about the history and evolution of artificial intelligence, key algorithms and models, and enhance their presentation and visual content creation skills through assignments using MS Copilot. In essence, students will understand the fundamental concepts of artificial intelligence and learn how to apply them in the field of media.

Introduction to Digital Creator

Focuses on the fundamental knowledge and training methods required to become a creator, along with understanding digital platforms. Through learning the step-by-step process of planning, filming, and editing for creative video production, students will acquire the basic skills necessary for entering the creator profession.

Media Management & Marketing

Creative Approaches to Media Content Generation

Creator development course focusing on planning and developing new digital content based on understanding the fundamental concepts and characteristics of media.

Digital Literacy

Principles of AI Algorithm

Examines the technical elements and operating principles of data and recommendation algorithms used for information filtering and targeting across various digital platforms, including search engines, video platforms, social media, and e-commerce. Students will explore the provision of personalised information and content, while also investigating the social risks and potential countermeasures associated with personalised content consumption.

Media and Cultural Diversity

Explores how media and content reflect cultural diversity in an increasingly globalised and diversified media environment, examining the principles of media democracy and community ethics.

2-2

Production of AI·Media

Introduction to Digital Video Creation

Focuses on the basic concepts and fundamental techniques of digital video production. Through theoretical knowledge and practical exercises essential for video production, students will develop the basic skills necessary for creating creative and effective digital content.

Media Management & Marketing

Understanding AI Computer Graphic Arts

Explores the role of AI and digital art in contemporary society and industry, as well as strategies for their practical application. Through the use of GANs(Generative Adversarial Networks) to create new realms of digital art, students will understand the evolution of technology and artistic transformation, developing the ability to create new forms of art.

Creative Approach to User Generated Contents

Focuses on strengthening personal branding and developing the ability to plan creative and original content, as well as effectively distribute it across various platforms as a content creator. Students will acquire the knowledge and skills necessary for planning and producing individually created and managed media content.

Digital Literacy

Understanding AI Media Technology

Examines the development of major new media technologies including the internet, mobile technology, big data, robotics, artificial intelligence, and the Internet of Things (IoT). Provides an overview of the technical and industrial characteristics of new media, their applications, and future development trends.

Critical Approaches to Media

Explores the social representations, content, and formats portrayed across various media platforms, from legacy to emerging media, examining them through the dimensions of production, distribution, and consumption.

Experimental Learning

3-1

Production of AI·Media 

Creative Interaction Design I

Practical training in combining digital media with design principles based on understanding the fundamental concepts of digital environments and interaction design.

Theory and Methodology on Digital Storytelling 

Focuses on learning storytelling techniques and theories in the digital media environment, emphasizing the development of students' abilities to create and communicate their own creative and original stories using digital media.

Media Copyrights Law

Focusing on legal use of others' copyrighted works in media creation and distribution processes. Students will learn how to protect their rights and receive appropriate compensation when distributing their own content through media platforms such as YouTube and Instagram.

Media Management & Marketing

Understanding Creator Business Ecosystem

Focuses on the ability to structurally analyse how creators have become important actors within social, economic, and cultural ecosystem changes, and to identify rapidly changing trends while examining the resulting social, economic, and cultural values and impacts. Students will gain a fundamental understanding of the formation and evolution of the business ecosystem surrounding content creators.

Big Data and Media

Explores in-depth discussions on big data from humanities and social science paradigms, and examines various cases where big data analysis has been applied. Students will perform practical assignments using social analysis tools such as social metrics to quickly analyse vast amounts of messages posted on social media (SNS).

Live Commerce

Understanding the basic structure of social media, influencers, and live commerce, while developing fundamental skills in live commerce operations, strategy development, marketing platform utilisation, and customer experience design.

Digital Literacy

Pedagogy on Media Literacy

Focuses on the principles of modern media technology and critically analysing its fundamental nature. The course particularly shares educational experiments in critical media literacy traditions, including open source, copyleft, critical making culture, peer collaboration culture, appropriate technology, and the right to correction - all of which actively utilise cutting-edge technologies such as data, platforms, and artificial intelligence.

Ethics on AI Media

Examines various ethical risks such as fairness, transparency, accountability, accountability, safety, and privacy issues that arise as AI technology is integrated into society and media. Students will learn about philosophical thinking and approaches from public, private, and civil society sectors to address these challenges.

3-2

Production of AI·Media 

Creative Interaction Design Ⅱ

Focuses on understanding the interactions necessary for users to achieve their goals in digital environments and explores new design strategies.

AI Interaction Design

Focuses how to propose AI interaction design solutions based on their understanding of virtual influencers, VR, AR, XR, and metaverse environments.

Editing Digital Video I

Explores various editing tools that can be used in YouTube content production and video editing techniques. Students will learn how to edit video content for specific purposes and objectives that are served through video platforms like YouTube using  Adobe Premiere CC and Photoshop CC to create and apply image edits that are essential for video composition.

Media Management & Marketing

Strategies on Digital Content Distribution and Marketing

Examines concepts and cases of search engine optimisation, social media marketing, content marketing, email marketing, and influencer marketing. Students will explore strategies for successful digital marketing and methods to achieve objectives using digital channels, platforms, and technologies to promote and advertise products, services, or brands to customers.

Analysis on Content & Data

Focuses on skills in industrial planning and management using data visualisation techniques and decision-making systems, as well as the ability to create new industries through the utilisation of public big data. Students will learn how to extract information from data across various fields including social, economic, medical, financial, and IT sectors, and visualise these results for use as various marketing tools.

Digital Literacy

Media Technology and Visual Culture

Examines various examples of this transformation and helps understand its political, economic, social, and cultural relationships based on the advancement of media technology that has been a crucial turning point in transforming human visual culture.

Social Media Literacy

Practicum

4-1

Production of AI·Media 

Practices on AI Basics

Focuses on developing skills in data preprocessing, analysis, and visualisation that form the foundation of big data analysis. Students will practice building basic models, analysing data, and learning the fundamentals of AI programming using various artificial intelligence tools and software.

Editing Digital Video Ⅱ 

As an advanced course and case study of Editing Digital Video I, students will practice various content editing techniques using video editing tools.

AI Media Design I

Explores the possibilities of overcoming technical barriers through collaboration with AI and building a foundation for becoming AI media creators.

Media Management & Marketing

Understanding Intellectual Properties Business of Contents

Understanding the creation, utilisation, distribution, and rights management of intellectual property (IP) related to content, including copyrights, patents, trademarks, and design rights.

Content Business

Understanding characteristics and structural changes in content business which is no longer limited to specific cultural content industries. Through the industrialisation and commercialisation of various cultural and artistic creations, along with the digitalisation and boundary expansion of the cultural industry, it has given birth to content businesses that cross and converge various industrial sectors. Students will grasp the meaning, possibilities, and related issues of being a creator.

Marketing of User Generated Contents

Examines the types, cases, revenue models, and activity directions of businesses occurring on User Generated Content Platforms such as YouTube, along with accompanying marketing cases and methods.

Digital Literacy

Studies on Meta-verse Content

Examines the current state of meta-verse, virtual reality, mixed reality, and digital twin technologies. By reviewing potential issues such as defamation, privacy violations, sexual violence, and hate speech that can occur during interactions in these spaces, students will develop competencies for utilising these virtual environments.

Protection of Creator Rights

Aims to understand how to define and protect creators' rights through examining trends in related fields, while enhancing awareness and capabilities regarding the protection of rights and interests of those working in the field based on the social, economic, and cultural position and nature of creators involve aspects that are difficult to define through traditional citizenship, labor rights, or viewer rights. This relates to the ongoing conflicts and changes in approaches to platform companies and freelance labor at both traditional business model and institutional/policy levels.

4-2

Production of AI·Media

Practicum of Short-form Content Creation

Provides in-depth study of the producing process, including concept and story development, script evaluation and analysis, treatment, synopsis writing, as well as budgeting and marketing strategies. Students will learn the entire process of short-form content producing through actual project-based learning. The media for the course may vary depending on the semester offered. 

Info Graphics and Motion Graphics

Provides an opportunity to simultaneously experience infographics and motion graphics for visualizing AI media-based information. Students will understand the basic concepts of infographics and motion graphics while practicing with actual related cases.

AI Media Design II

Advanced course that trains AI media creators by providing systematic learning opportunities in prompt design using generative AI, enabling them to apply these skills in practical design work.

Media Management & Marketing

Utilisation of Analysis on Content Data

Provides an overview of the latest trends in media-related data science and conducts intensive analysis of specific cases.

Social Media Marketing

Provides practical training in SNS-based online marketing strategies to proactively respond to rapidly changing consumer trends and the expansion of un-tact business.

Creator Startup

Covering the knowledge and systems necessary for individual media entrepreneurship through case studies, the course introduces practical methods for succeeding as a freelancer or sole proprietorship, and teaches knowledge and experience for successful startups, including company establishment, promotion and sales, and localization of global content. Additionally, it addresses methods for sustainable business operations and ways to prevent and avoid risks that may be encountered in the early stages of entrepreneurship.

Digital Literacy

Practicum on Fact-Checking

Focuses on developing the ability to make comprehensive judgments by cultivating not only literacy skills but also understanding of information sources, authors, and the timing of information disclosure, which are particularly important characteristics of the internet, in order to identify false and manipulated information.

Reviews on AI Media

Examines case studies of ethical issues, regulations, and cultural phenomena that may arise from AI media and new technologies.

Individual Research

AI Capstone Design

Internships on AI Media